Auto Trader Collaboration
Illustration , Art Direction, and Social Content
Role: Art Direction, Design Development, and Inflencer
Client: Autotrader
Creative Director: Tyler pate
Design: Tyler Pate
In this creative collaboration with Auto Trader, I was invited to explore their car-search platform and document my experience through illustration and short-form video. The project centered around one of my all-time favorite cars, which I brought to life through a custom illustration and a behind-the-scenes video shared across TikTok and Instagram. Blending personal storytelling with product discovery, the content highlighted the ease and personality of using Auto Trader to find the perfect ride—turning a car search into a creatively-driven experience.
In this 35-second collab with Auto Trader, I took one of my favorite cars and turned it into an illustrated moment—powered by a real-time search on their platform. Hit play below to watch how it came together, from scroll to sketch.
Finding my dream car
Telling the Story, One Line at a Time
From discovering the perfect car on Auto Trader to illustrating it by hand. With a voiceover that walks through each step, you’ll get a peek into how I turn inspiration into artwork, one layer at a time.
