Bulldog Tours is one of the leading tourism industries located in Charleston, SC. Establishing various walking tours throughout the Charleston downtown area, ranging from History, Ghost, and Culinary tours. While working at Blue Ion, I was pointed as creative lead with reassessing the Bulldog Tours brand along with redesigning the website. The primary task was to create a creative experience that allowed customers to seamlessly navigate through the available Bulldog tours and purchase tour tickets. Other materials that were developed were print / digital ads.
DISCOVERY & EXPLORATION
The goal for this project was to redesign the Bulldog Tours website and develop brand assets that would help increase tour sales across the platform. And establish the brand as the leading walking tour company in Charleston SC. One of the primary features of this redesign was to simplify the current brand and give uniformity to each of the walking tours. By redesigning these tour elements, the brand was able to create consistent brand equity and a system that could be used for future marketing materials.
PROJECT TYPE
COLLABORATION WITH COPY DIRECTOR, WEB DEVELOPER, AND PROJECT MANAGER
TIMELINE
May - Aug 2019 (13 WEEKS)
FINAL DESIGN SOLUTION
The final design resulted in a clear and easily navigated website that allowed users to research information on various tours and to purchase tour tickets. I was able to expand the Bulldog Tours font and color palette to include brighter and engaging elements that helped develop a more engaging call to actions and copy hierarchy across the experience. The additional graphical line was added to resemble the road maps of Charleston streets.
Mobile NAVIGATION
Subtle text animations were added to a side navigation that keeps the mobile experience immersive.