
Garfield Artist Series
CP Style Guide Art Direction
Role: Art Direction & Design Development
Client: Paramount Consumer Products
Creative Director: Chris Groll
Design: Tyler Pate
The Garfield Artist Series is a global celebration of creativity, featuring a curated lineup of artists from around the world—each reimagining Garfield through their own unique visual lens. This collection was developed into a comprehensive consumer products style guide, including a dedicated artist series logo system, packaging templates, hangtags, and label designs. The guide honors the character’s iconic personality while inviting fresh artistic expression across product categories.