Garfield Artist Series

CP Style Guide Art Direction

Role: Art Direction & Design Development

Client: Paramount Consumer Products

Creative Director: Chris Groll

Design: Tyler Pate

The Garfield Artist Series is a global celebration of creativity, featuring a curated lineup of artists from around the world—each reimagining Garfield through their own unique visual lens. This collection was developed into a comprehensive consumer products style guide, including a dedicated artist series logo system, packaging templates, hangtags, and label designs. The guide honors the character’s iconic personality while inviting fresh artistic expression across product categories.