
Jack White Tour poster
Art Direction, Illustration, and Content Creation
Role: Illustration & Design Development
Client: Thirdman Records
Creative Director: Matthew Jacobson
Design: Tyler Pate, Sarah Sumeray, The Rubin
This poster design was a collaboration between Matthew Jacobson's Magic Paper, Sarah Sumeray, and The Rubin to create the official Jack White poster at the Cosmopolitan Las Vegas show. The final poster was an 18” x 24” (3-color) silkscreen poster that incorporated a magic trick within the design. With the help of a camera flash, you can unveil a secret song name from Jack White's latest 2022 album. I led the illustration on the front design of Jack White, based on a vintage poster of the late great magician Black Stone. Sarah Sumeray illustrated the back design of the poster. Matthew Jacobson did the art direction. The Rubin crafted the custom magic trick that used the camera flash reveal.
Created for Jack White’s 2022 show at the Cosmopolitan Las Vegas, this official poster blends vintage magic with modern rock. Inspired by the legendary magician Blackstone, the 3-color silkscreen design hides a secret—when hit with a camera flash, a hidden track title from Jack’s album is revealed. Illustrated in collaboration with Sarah Sumeray, art directed by Matthew Jacobson, and brought to life by The Rubin’s flash-based trickery, this poster turns a concert keepsake into a spellbinding experience.
Sleight of Hand and Silkscreen
Now You See It...
Under the flash of a camera, a hidden song title from Jack’s album emerges, turning this silkscreen print into an interactive piece of visual sleight of hand.