Lucky Streak Playing Cards
Illustration, Packaging, and Art Direction
Role: Art Direction & Design Development
Client: Riffle Shuffle
Creative Director: Kevin Yu
Design: Tyler Pate
In collaboration with Riffe Shuffle, I designed and illustrated a custom deck of playing cards based on a lottery theme. Each playing card resembles various elements found on lottery scratch-off tickets. The intent was to create an experience of winning and feeling lucky. This concept carried over onto the custom tuck box that featured an actual scratch-off surface. For example, if you reveal a "gold bar" symbol, you will get surprised with a 1 of 100 Gold Foil Gilded Playing Card. The final decks are printed by the United States Playing Card Company and distributed by Riffle Shuffle.
Feeling lucky
The subtle details hint at the classic lucky charms inspired by scratch-off patterns and casino slot machines.
nspired by the thrill of scratch-off lotto tickets, Lucky Streak is a custom deck of playing cards where every box includes its own scratch-to-win game. Designed with bold graphics and playful chance in mind, this deck brings the excitement of instant wins to the table—no quarters required.
