Marshmello x Adobe
Services: Art Direction, Illustration, SOical media marketing
An exclusive collaboration with Marshmello DJ and Adobe Creative Cloud to build hype around a creative competition to redesign Marshmello helmet. My contribution was to illustrate a version of the original Marshmello helmet and share the entire process through my Instagram account. The objective was to driving traffic to the competition landing page and, in turn, getting as many people as possible to participate in the contest. The final deliverable was two Instagram posts that broke down my illustrative process and the final result. This project was a paid sponsorship promotion with Adobe Creative Cloud.
Discovery & Exploration
In theme with the vibrant electronic music created by Marshmello, I decided to take this illustration in a retro boombox direction. Pulling inspiration from the 1980s and the style of electronic devices of the time, I created tape decks and buttons that felt vintage and analog. The final touches included texture and distress that helped add depth and vibrance.
