Palmetto Terriers
Services: Art Direction, Brand Identity, Print Collateral
A branding project for Palmetto Terriers. This fun exploration allowed for the development of illustrations, icons, and patterns and type treatments. The objective was to develop a brand that captures the essence of the Wire Fox and Scottish terrier breed. Palmetto Terriers is a prestigious brand for breeding and raising champion bloodline terriers while embracing the love for all things dogs.
Discovery & Exploration
For this project with Palmetto Terriers, I wanted to develop a brand that embraced the heritage of champion dog breeding but also spoke to a younger and broader audience. While working with the client, we found that what made this brand different from other breeders, was an undeniable love for the breed. The wire fox and Scottish terriers are fun and energetic dogs that love attention. This energy needed to be capitalized in the materials.
The solution was a fun simplistic illustration of a wire fox terrier within a shield. Along with this mark, we developed various marks that would be used within a system, to make sure that the logo was diverse depending on the use.
