
Paul McCartney Tour Poster
Illustration and Art Direction
Role: Art Direction & Design Development
Client: Collectionzz
Design: Tyler Pate
Commissioned for Paul McCartney’s 2024 Got Back tour across Latin America, this official poster was produced in a limited run and sold exclusively at venue merch stands throughout the tour. Inspired by the bold, expressive spirit of 1960s gig posters, the artwork features a bird and botanical elements native to the region. The bird soars above the clouds, symbolizing the uplifting, transcendent feeling Paul’s music brings to generations of fans.
“Take these broken wings and learn to fly”
Paul McCartney’s music has been a powerful source of creative inspiration—fueling ideas, emotion, and imagination in my work. Designing this poster was an opportunity to honor an artist whose musical legacy continues to shape the way I think about storytelling and visual expression.
“Here, there and everywhere”
An up-close detail of the final poster that highlights all 15 stops on the Got Back Latin America tour