Sticker App Label Material Sample Pack
Illustration and Art Direction
Role: Art Direction & Design Development
Client: Sticker App
Creative Director: Tyler pate
Design: Tyler Pate
Commissioned by Sticker App, this sample pack was created to showcase the full range of label materials available for custom product applications. I illustrated and designed a variety of mock labels—from beer cans and coffee bags to barcode and clear-label formats—each crafted to highlight a specific material finish and use case. The final designs were packaged into a sample set featuring a custom header card, seamlessly integrated into the Sticker App sample pack system. The result is a vibrant, tactile toolkit that sparks ideas and helps customers visualize how Sticker App labels can bring their products to life.
A collection of materials
Each of these four label stickers was designed to showcase a different material—matte, clear, and beyond—with the material name illustrated directly onto the surface it represents. This playful, hands-on approach gives customers a clear look at how each finish feels in the real world. The visual style and design system developed for these labels became the foundation for the sticker pack’s header card and branding, created to live seamlessly within the Sticker App brand.
This custom beer label was designed to showcase the clarity, durability, and rich color payoff of Sticker App’s clear label material. The transparent background lets the can shine through, while the vibrant artwork demonstrates how well the material holds up on curved, handled surfaces—perfect for beverage brands looking to stand out on the shelf.
Brewed for Boldness
Designed to showcase Sticker App’s kraft label material, this coffee label pairs warm tones with textured paper for a look that feels hand-crafted and organic. Ideal for brands with a natural or eco-friendly ethos, the Kraft stock gives every label a grounded, artisanal finish that stands out on the shelf.
Material-Driven Design, Built to Stick
Designed for a fictional dog food brand, this barcode label highlights the durability and clarity of Sticker App’s materials for real-world use. Built with inventory and product tracking in mind, the design balances clean, scannable functionality with a playful brand touch—proving that even utility labels can carry personality.
