The Garfield Movie

Developed to support the global launch of The Garfield Movie(2024), this consumer products guide translates the film’s humor, heart, and visual world into a robust creative styleguide. From expressive character art to playful patterns and typography, the guide captures the spirit of the theatrical release while providing clear direction for partners across categories. Serving as the foundation for the global CP initiative, the style guide ensures brand consistency and creative flexibility across all markets.