TMNT 40th Anniversary Toolkit

CP Style Guide Art Direction

Role: Art Direction & Design Development

Client: Paramount Consumer Products

Creative Director: Chris Groll

Design: Analogue, Tyler Pate

Developed to commemorate four decades of Turtle power, this global toolkit celebrates the legacy of TMNT across every generation—from the original 1984 comics to modern animated series. The guide includes anniversary logo design, packaging direction, and a suite of creative assets crafted for use across all consumer product categories. Honoring the franchise’s evolution while uniting its many eras under one visual system, the toolkit serves as a tribute to 40 years of fandom, heroes, and half-shells.

Graffiti-style mural featuring the phrase 'Show Your Shell' with characters from Teenage Mutant Ninja Turtles, including Raphael, Leonardo, and Michelangelo, against a purple brick wall background with various tags, stickers, and illustrations.
Colorful graffiti-style poster calling all turtle fans. It announces a year-long turtle celebration in 2024 with themes of comic books, turtle powers, and pizza-loving turtle families. The poster encourages fans to show turtle spirit through merchandise and fan activities.
A graphic showcasing four different fonts: Kokoschka, Manic, Chantel, and Bobby Jones Reg, with examples of each font's alphabet and numbers, and the website www.myfonts.com at the bottom.
Collection of graffiti-style icons and logos with vibrant colors, including words like 'LOU', 'BOSS', 'Mikey', 'Juice', 'Pizza Rules', 'Splinta', 'Team Turtles', 'TNT', and 'Turtle Power' on a torn paper background flanked by graffiti brick wall patterns.
Graffiti-style backdrop with torn paper overlays, purple brick wall background, with labels indicating spaces for files to be inserted. The top left corner has a pink graffiti banner that reads 'HOLDING SHAPES,' and there is a pink badge saying 'PIZZA ARCHIVES' in the bottom left corner.
Graffiti-style art on a purple brick wall reading "Show Your Shell" with yellow, green, black, and white colors, including spray paint effects and graffiti tags.
Colorful graffiti art on a purple brick wall featuring the hashtag #SHOWYOURSHELL in large black and yellow letters, with smaller yellow tags labeled 'HASHTAG' and 'FILE_NAME_HERE' and various drips and splatters of paint in green, pink, and black.
Graffiti mural featuring Teenage Mutant Ninja Turtles characters on a purple brick wall, with the text #SHOWYOURSHELL and a large Teenage Mutant Ninja Turtles logo in the center.
Creative illustration celebrating 40 years of Teenage Mutant Ninja Turtles, featuring large green number 40 with black outline, and purple banner with black text reading 'Teenage Mutant Ninja Turtles', with green slime dripping from the banner.
Graffiti-style wall art with a purple brick background. It features a large green number 40 outlined in yellow, with a black splattered background. Below, there is a pink banner with the black text "Teenage Mutant Ninja Turtles" and green drips. At the bottom, a yellow banner with black text reads "#SHOWYOURSHELL."
Billboard advertising Teenage Mutant Ninja Turtles with characters in action poses, a tagline that says "Show Your Shell" and the hashtag "#ShowYourShell."
Colorful Teenage Mutant Ninja Turtles themed banners with graffiti-style backgrounds, featuring the characters and the text 'Show Your Shell' and '#ShowYourShell'.
Retail display with Teenage Mutant Ninja Turtles themed merchandise, featuring multiple boxes with Teenage Mutant Ninja Turtles graphics and a large sign, next to a phone screen showing photos of children in turtle costumes and adults at a themed event.
Colorful poster featuring the Teenage Mutant Ninja Turtles characters in action poses with the title "Teenage Mutant Ninja Turtles: Shredder's Revenge." The slogan "Show Your Shell" and hashtag "#ShowYourShell" are displayed on the poster.
Colorful illustration of Teenage Mutant Ninja Turtles characters in battle stance on a city rooftop at sunset, with graffiti-style text and brick wall background.
Cover art from Teenage Mutant Ninja Turtles video game featuring the four turtles in an urban cityscape at sunset, with graffiti-style text reading 'Show Your Shell' and hashtag '#ShowYourShell'.
Collection of Teenage Mutant Ninja Turtles posters featuring the four turtles: Leonardo, Raphael, Michelangelo, and Donatello, each with their signature colors and weapons, with graffiti-style backgrounds and the hashtag #SHOWYOURSHELL.
A colorful billboard advertisement for Teenage Mutant Ninja Turtles featuring multiple turtles, with a purple brick wall background and text promoting a show or event.
Colorful Teenage Mutant Ninja Turtles-themed merchandise display with show your shell sign and product packaging.
Teenage Mutant Ninja Turtles 40th anniversary sticker set, including a large logo sticker, an empty display box, a character figure in packaging, and two cards, one with a turtle face and the other a product label, all featuring vibrant purple, green, and yellow colors.
Colorful graffiti-themed PowerPoint template with four blank sections, each labeled 'FILE_NAME_HERE' at the bottom, on a background resembling graffiti walls.
Graffiti-themed pet template with three black boxes for photos, a green and white name tag reading "Hello my name is TURTLE POWER!", and a colorful brick wall background.
A person wearing a dark gray hoodie with a Teenage Mutant Ninja Turtles and Samurai Jack themed graphic design.

Teenage Mutant

Ninja Turtles