
TMNT Battle Tycoon
CP Style Guide Art Direction
Role: Art Direction & Design Development
Client: Paramount Consumer Products
Creative Director: Chris Groll
Design: Tyler Pate
Developed for global consumer products use, this style guide brings the Mutant Mayhem Battle Tycoon Roblox game to life through a vibrant collection of design assets. Focused on the game’s unique characters, environments, and interactive elements, the guide equips partners with everything from character art and badges to icons, graphic compositions, and more. It captures the playful, action-driven spirit of the experience, offering a visual toolkit that connects the digital world of Roblox with physical product storytelling.