TMNT Classic Refresh Guide

CP Style Guide Art Direction

Role: Art Direction & Design Development

Client: Paramount Consumer Products

Creative Director: Chris Groll

Design: Lincoln Design Co, Tyler Pate

This style guide celebrates the legacy of the Fred Wolf era turtles, focusing on the bold visuals, irreverent humor, and iconic character dynamics that defined the original series. Divided into three chapters—tailored for adult, big kid, and infant audiences—the guide reimagines nostalgic content through a refreshed creative lens. Each chapter honors the timeless spirit of the franchise while connecting with fans across generations.

A retro cassette tape with green casing, accompanied by colorful stickers, including a pizza slice, a circular sticker with yellow and purple patterns, and a sticker spelling 'TRASH' in graffiti style.
Table of contents page from a book about characters, phrases, colors, icons, patches, treatments, compositions, patterns, mockups, and legal information with colorful comic-style border and background.
Graphic promoting a collection of men's fashion with a graffiti-style background and bold green and white text that reads 'DEFENDERS OF NYC!'. The image invites viewers to hit the gritty streets of NYC with distressed designs and a heavy metal vibe, highlighting villains from Teenage Mutant Ninja Turtles.
Color palette with six squares in shades of gray, purple, green, yellow, and red, each labeled with color values and font information.
A collection of graffiti-style icons including city skylines, tunnels, a purple swirl, a feverish purple circle, broken bricks, a footprint, and spray paint cans on a white background, labeled "Icons" at the top left.
Five cartoon-style icons featuring various monsters and characters with colorful backgrounds, labeled Leatherhead, Ray Fillet, Triceratops, Wingnut, and a news van.
A row of five colorful illustrated stickers with a purple border background, each featuring different characters and text. The stickers include a shark fin with waves labeled 'Mousers,' a skull with the text 'Casey Jones,' a lion with sunglasses labeled 'Baxter,' a futuristic car with 'Metalhead,' and a green creature with a hat labeled 'HugMan.'
A blackboard with purple bricks on the left and green scribbles on the right, titled 'Icons' at the top left corner.
Two cartoon-style characters, a muscular turtle and a dinosaur, with graffiti background text reading 'Rocksteady' and 'Totally Shredded', suggesting a theme related to comics or animation.
A man and a young boy standing against a white brick wall, holding hands and smiling at each other.
A person wearing a dark gray hoodie with a graphic design featuring four turtles from Teenage Mutant Ninja Turtles and a samurai helmeted figure above them. The design includes urban elements and the words "Turtle Power."
Black and gray illustration of various fantasy characters including a muscular warrior, a knight, and other armored figures in a comic style.
Split image of two Teenage Mutant Ninja Turtles themed patches. The left patch features a pink, angry-looking brain with yellow eyes, surrounded by green lightning and the word 'Brain' in green stylized text. The right patch shows the four Teenage Mutant Ninja Turtles characters emerging from a sewer opening, with the words 'Sewer Squad' in yellow, slime-dripping text.
A colorful collection of comic-style illustrated trading cards featuring various monster characters and characters like Ray Fillet and Casey Jones, and themes with words like 'MEALHEAD', 'WINGNUT', and 'METALHEAD'.
Graphic display of three graffiti-style phrases: 'Kickin' Shell' in gray on black background, 'Turtle Power' in green on blue background, and 'Naughty Power' in red and yellow on black background, with a green border and blue label reading 'Type Treatments'.
Bright, colorful graphic with neon colors and 1980s style patterns. Contains a yellow banner with the text 'Peace, Love and Pizza' and a paragraph describing a vintage collection of girls and juniors clothing from the 80s and 90s with neon colors, vaporwave visuals, and punk rock patterns.
Three young women eating pizza at an outdoor gathering, with colorful banners hanging above.
Colorful graphic of Teenage Mutant Ninja Turtles with the text "Sewer Squad," featuring pizza, a slice of pizza, a skateboard, and cartoon ninja turtles making peace signs on a black background.
Bright neon-style illustration of four Teenage Mutant Ninja Turtles characters with yellow outlines, standing on a skateboard, in front of a stylized cityscape with a sunset, vibrant pink, blue, and purple colors, and the text 'Teenage Mutant Ninja Turtles' in a neon script.
Colorful pop art style illustration of a turtle-shaped cockpit and a retro van with the Teenage Mutant Ninja Turtles logo, featuring bold text 'Respect the Shell'.
Six colorful sticker designs featuring Teenage Mutant Ninja Turtles and April, with various patterns, text labels, and accessories like weapons, pizza, and a tape recorder.
Colorful graphic design featuring a pink and yellow heart-shaped object with the text 'TMTMT' in bold white letters across it, set against a blue background with abstract shapes and a patterned rectangle.
Colorful illustration of the Teenage Mutant Ninja Turtles with the text "Team Turtles" on a black background.
Two girls with backpacks walking along sidewalk, one pink with Teenage Mutant Ninja Turtles design, the other orange with Turtle Team design from Teenage Mutant Ninja Turtles.
Color style guide with font types and color swatches. Font styles include HUPAISA-Bold, JUMBLE-Reg, AHkio-Reg, and FATFRANK-Heavy, accompanied by color swatches in black, blue, purple, red, green, and yellow with their respective Pantone, CMYK, and hex codes.
Two silhouettes of different cityscapes in black on a yellow background, one depicting a dense cluster of skyscrapers and the other a brick wall with a large hole.
A colorful drawing featuring two scribble-style illustrations, one in yellow and one in blue, with confetti and star-like decorations around them, labeled as icons.
Colorful drawing of Teenage Mutant Ninja Turtles, with one on the right leaping with an 'LEAP' sign behind, and five turtles on the left inside a pizza box with 'Half-Shell Heroes' text, all animated style.
A set of eight colorful vintage-style icons, including a cassette tape, boom box with headphones, slice of pizza, badge with the text 'City Sewer,' toy gun, foot icon, hairbrush, and screwdriver, all arranged on a white background with a pink and yellow graphic theme.
Color palette showing six different colors with their Pantone codes at the bottom of the page, below text samples in various bold, stylized fonts.
Colorful digital poster with various cartoon ninja turtles' faces and words like "Ninjas in Training," "Mikey," "Leo," "Donatello," and "Raphael" surrounding purple background featuring doodle-style squiggles and stars.
Colorful Teenage Mutant Ninja Turtles themed pillows with comic style artwork, featuring the turtles and text like 'Half-Shell Heroes' and 'Cowabunga'.
A colorful collage of Teenage Mutant Ninja Turtles stickers with their faces, names, and related phrases such as "Cowabunga!" and "Heroes in a Half Shell."
Colorful graphic featuring Teenage Mutant Ninja Turtles characters with 'Radical' text on a white background on the left and 'Turtle Power' text on a black background on the right.
Pattern of random blue doodles and squiggles on white background.
Baby onesie with Teenage Mutant Ninja Turtles and the word 'Radical' on a yellow background.
A person wearing a dark gray hoodie with a Teenage Mutant Ninja Turtles and samurai-themed graphic print on the front.

Teenage Mutant

Ninja Turtles