TMNT Mutants Unleashed Style guide

CP Style Guide Art Direction

Role: Art Direction & Design Development

Client: Paramount Consumer Products

Creative Director: Chris Groll

Design: Analogue, Tyler Pate

This consumer products guide brings the world of Mutants Unleashed to life, spotlighting the unique characters, environments, and storyline elements introduced in the video game. Designed for global partners, the guide includes a wide range of creative assets—character art, icons, badges, compositions, and more—crafted to inspire bold, cross-category product development. The style captures the game’s high-energy tone and fresh perspective on the TMNT Mutant Mayhem universe.

Colorful graphic art for Teenage Mutant Ninja Turtles: Mutants Unleashed Style Guide, featuring cartoon mutants including turtles, a rat, a lizard, and a crab, with graffiti-style text and a dark brick background.
Table of contents with playful graffiti font on a crumpled paper background, listing sections like overview, character bios, art, editorial, fonts, icons, patches, comics, type treatments, patterns, and legal.
Announcement page for the Teenage Mutant Ninja Turtles game 'Mutants Unleashed'. It includes a bright, graffiti-style title, a description of the game, and an illustration of the four turtles with their weapons, the Turtles, with a purple background featuring their villains.
Illustration of mutant monsters with a comic-style background, featuring a large creature with a horned, armored head, colorful tentacles, and multiple monsters with varied features surrounding it, on a torn piece of paper with handwritten notes.
Colorful, cartoon creature resembling a hybrid of a lizard and an insect with multiple eyes, horns, and vibrant yellow, green, purple, and red features. It wears a torn, dark red cape and striped shorts, standing in front of a white torn-paper background with text describing it as Turbo Cammy, a mutant monster with a shell-shocking showdown with turtles.
A display of different fonts and colors, including black, green, purple, blue, yellow, and red paint splashes, with font names and color codes; includes font samples and URLs for download.
Colorful illustration of Teenage Mutant Ninja Turtles characters in a animated comic style, with the words 'Mutants Unleashed' in a purple and pink font, featuring action poses and cartoonish backgrounds.
Illustration of six colorful, cartoon-style monster icons, including a boxing glove with a biohazard symbol, a zebra-headed creature, a crocodile with a hood, a hippo with purple markings, a rainbow-colored fish with sharp teeth, and a fish with sharp teeth and spikes on its back, arranged in two rows.
A collection of six cartoon-style illustrations depicting various heat, fire, and environment-related icons: a smoking manhole cover, a spiked bomb, a bubbling green toxic spill, a green splash, a fire, and city buildings with one showing signs of damage.
A collection of eight colorful cartoon-style illustrations of dangerous or toxic objects and creatures, including a sick bird, an alien insect, a gas mask, a coffin with a tongue, a biohazard sign, a broken radioactive barrel, and spilled chemicals.
Digital illustrations of two anthropomorphic insects with skateboard elements. The left features a lizard-like creature in a hooded jacket, holding a spear with a fish head, beneath a stylized blue flame logo reading "Fling Hooray." The right features an insect with large eyes, antennae, and multiple limbs, dressed in purple, riding roller skates with green blades, beneath a stylized green and purple logo reading "Stinger Blade."
Colorful graffiti-style illustrations of a dinosaur with the word 'Patches' on the left and a crab with the word 'Crabzout' on the right, both on crumpled paper backgrounds with cityscape silhouettes.
Graffiti-style art spelling out 'Coadvent' with a fiery, cartoonish fish on the left, surrounded by purple spray paint background.
Graphic design showcasing three different logo styles for metal bands: 'Mutants Unleashed' in pink and black, 'Fang Shadows' in blue with skulls and a star, and 'Vortex Blades' in green with a pink subtitle.
Colorful pattern featuring Teenage Mutant Ninja Turtles characters and villains in a comic-style art, with a purple and green theme and dark background.
Graffiti-style text saying 'TURBO CASH' in colorful, cartoonish letters with spiked outlines on a white background.
Colorful cartoon pattern featuring various objects and characters, including a marijuana leaf, a cityscape, a red angry face, a hippo with a purple headband, a globe, and other miscellaneous items on a bright green background.
A graphic illustration of Teenage Mutant Ninja Turtles: Mutants Unleashed Collector's Edition with various merchandise. Features a city skyline background with a neon sign, a pizza van with a pizza on top, a toy van, sticker sheets, a poster, mouse mat, notepad, patches, and a collector's box.
A person wearing a gray hoodie with a Teenage Mutant Ninja Turtles themed graphic featuring the turtles and a menacing ninja figure in the background.

Teenage Mutant

Ninja Turtles