Ville to Ville Craft Brew Relay

AGENCY: BLUE ION

Services: Art Direction, ILLUSTRATION, print materials

Ville to Ville Craft Brew Relay sponsors a 75-mile team running event in the regions of Asheville, NC and Greenville, SC. While working at Blue Ion, I was task to work with the client to develop a concept that best depicted the relay course and surrounding environment. The natural elements were key components that I highlighted in the events IPA beer label, promo materials, and runners bib.