Vita Coco Billboard contest

Services: Art Direction, Illustration

During summer 2020, Vita Coco launched a nationwide design contest to encourage graphic designers and Illustrators to complete a billboard design for a chance to win a graphic designer position with the Vita Coco team. The campaign was share through social media and news sites to gain design submissions and encourage people to join the fun. Participants were asked to complete an ad demonstrating what Vita Coco's Coconut water means for the consumers. The tagline "Starts with.." prompts creatives to finish the ad by creating a design that captures Vita Coco's essence.

My work was selected as the grand prize winner and posted on a Time Square billboard. For my submission, I decided to illustrate a scene that showcases people having fun interacting with each other while floating in a coconut water oasis. This illustration was what prompted me to use the words, feeling joy. I wanted an illustration that expressed those feels and reminded us of the perfect tropical beach day.