
Wacom Back to School 2025 campaign
Illustration and Art Direction
Role: Art Direction & Design Development
Client: Wacom
Creative Director: Tyler pate
Design: Tyler Pate
This campaign design combines retro aesthetics with a modern creative edge, showcasing Wacom products as essential tools for creators. Vibrant colors, iconic symbols, and typographic elements evoke “old school” Trapper Keeper vibes, while highlighting Wacom gear surrounded by nostalgic details like coffee, snacks, and CDs. The playful messaging and hidden details bring a fun, confident twist to the tagline “Back to School. Not Back to Basics,” blending nostalgia with a fresh, creative outlook.
Up close with the details
Here’s a close-up of the vector-driven illustrations and playful doodles that bring this retro-inspired campaign to life. Every detail, from the Wacom gear to the nostalgic touches, adds personality and depth, making the design as fun and creative as the tools it celebrates.
This illustration is the centerpiece of the 'Back to School. Not Back to Basics.' campaign, bringing vibrant energy and a playful vibe across multiple platforms. From website headers and email campaigns to social media content and product announcements, it sets the tone for the campaign by highlighting Wacom's essential role in modern creative learning.