Wacom Back to School 2025 campaign

Art Direction and Illustration

Role: Art Direction & Design Development

Client: Wacom

Creative Director: Tyler pate

Design: Tyler Pate

A back-to-school campaign for Wacom blended retro nostalgia with a modern creative perspective, positioning Wacom products as essential tools for today's creators. Inspired by the iconic look of Trapper Keepers, the visual system combined vibrant color, expressive typography, and nostalgic details to create a playful, memorable campaign.

Designed to support digital and social marketing, the campaign reinforced the message "Back to School. Not Back to Basics." Through cohesive visual storytelling and layered design elements, the work celebrated creativity, sparked familiarity, and highlighted Wacom's role in the everyday creative process.

Up close with the details

Here’s a close-up of the vector-driven illustrations and playful doodles that bring this retro-inspired campaign to life. Every detail, from the Wacom gear to the nostalgic touches, adds personality and depth, making the design as fun and creative as the tools it celebrates.

This illustration is the centerpiece of the 'Back to School. Not Back to Basics.' campaign, bringing vibrant energy and a playful vibe across multiple platforms. From website headers and email campaigns to social media content and product announcements, it sets the tone for the campaign by highlighting Wacom's essential role in modern creative learning.

Back to School, Not Back to Basics