Spongebob Krusty pants Assets

CP Style Guide Art Direction

Role: Art Direction & Design Development

Client: Paramount Consumer Products

Creative Director: Alex Filletti

Design: Tyler Pate

This style guide flips Bikini Bottom on its proverbial head—embracing absurdity, bold color, and over-the-top graphics. Krusty Pants 4 is a loud, wacky, and irreverent collection that celebrates SpongeBob’s most chaotic side. From gross-out humor to in-your-face visuals, this asset pack was built for fans ready to drop off the deep end and make a splash.

A young man wearing reflective orange sunglasses and a black graphic T-shirt with a colorful cartoon burger design, sitting outdoors on a skateboard with a cloudy sky in the background.
A colorful, cartoon-style illustration of giant, animated burger ingredients with eyes, mouths, and tongues, stacked in a chaotic manner with the text 'Pursuit of Patty-Ness' below, set against a green background.
A young man sitting outdoors on a skateboard, wearing a pink SpongeBob SquarePants hoodie, beige shorts, and white sneakers, smiling at the camera with a hand on the skateboard and the other resting on his knee.
A young woman with light brown hair sitting outdoors on a sunny day, wearing a white hoodie with cartoon character patches and ripped blue jeans.
A cartoon of SpongeBob SquarePants with exaggerated features and bright colors, saying 'Hi' and 'Yay', with a blue background.
Two women wearing white graphic T-shirts and white caps standing in front of graffiti wall, embracing each other and wearing sunglasses.
A cartoon character of a slice of pizza with a face, arms, and legs, dressed like a businessman, holding a bouquet of flowers, appearing distressed with a tear, with the words "When in doubt, punky out" above and below.
Cartoon depiction of SpongeBob SquarePants being hit in the eye by a blob of green slime, with text saying "SHUT CATCH US!" in bold, comic-style lettering.
Back of a white T-shirt featuring cartoon crab character holding coins, with colorful text that reads 'Can't Spell Success Without $$$,' set against an orange background with abstract red and yellow designs.

Spongebob

squarepants