All projects in this collection were created and art directed for Paramount Global Consumer Products as part of Nickelodeon’s big kid IP portfolio. From style guides to anniversary campaigns, each piece was developed to celebrate the legacy, humor, and visual world of SpongeBob across global markets.

SpongeBob SquarePants

Spongebob Core Refresh GUIDE

This creative guide reimagines the core visual identity of SpongeBob SquarePants across Consumer Products. Developed for Paramount Global, the refresh establishes a design foundation that feels both modern and nostalgic—aligning product storytelling with…

Spongebob 20TH Anniversary CP GUIDE

To celebrate 25 years of Bikini Bottom fun, this global consumer products guide brings together a curated collection of the most iconic moments, characters, and themes in SpongeBob history. Designed to fuel fandom and inspire product storytelling, the guide captures the show's optimism, humor, and wildly creative visual world…

Spongebob Positiv-tee CP guide

This style guide reimagines iconic SpongeBob quotes as bold, custom typographic designs—each tailored to reflect the voice and personality of the character behind the phrase. From SpongeBob’s contagious optimism to Patrick’s carefree logic, every graphic transforms dialogue…

Spongebob Krusty Pants guide assets

This style guide flips Bikini Bottom on its proverbial head—embracing absurdity, bold color, and over-the-top graphics. Krusty Pants 4 is a loud, wacky, and irreverent collection that celebrates SpongeBob’s most chaotic side. From gross-out humor to in-your-face visuals…