All projects in this collection were created and art directed for Paramount Global Consumer Products as part of Nickelodeon’s big kid IP portfolio. From style guides to anniversary campaigns, each piece was developed to celebrate the legacy, humor, and visual world of SpongeBob across global markets.
SpongeBob SquarePants
Spongebob The Movie Tootlkit
Developed for the theatrical release of the 2025 SpongeBob SquarePants: The Movie – Search for SquarePants, this Consumer Products toolkit translates the film’s energy and humor into a cohesive visual system for global product development—bringing cinematic storytelling to retail through bold, playful, movie-inspired design.
Spongebob Core Refresh GUIDE
This creative guide reimagines the core visual identity of SpongeBob SquarePants across Consumer Products. Developed for Paramount Global, the refresh establishes a design foundation that feels both modern and nostalgic.
Spongebob 20TH Anniversary CP GUIDE
To celebrate 25 years of Bikini Bottom fun, this global consumer products guide brings together a curated collection of the most iconic moments, characters, and themes in SpongeBob history. Designed to fuel fandom and inspire product storytelling, the guide captures the show's optimism, humor, and wildly creative visual worl.
Spongebob Positiv-tee CP guide
This style guide reimagines iconic SpongeBob quotes as bold, custom typographic designs—each tailored to reflect the voice and personality of the character behind the phrase. From SpongeBob’s contagious optimism to Patrick’s carefree logic, every graphic transforms dialogue into fun Appeal.
Spongebob Krusty Pants guide assets
This style guide flips Bikini Bottom on its proverbial head—embracing absurdity, bold color, and over-the-top graphics. Krusty Pants 4 is a loud, wacky, and irreverent collection that celebrates SpongeBob’s most chaotic side. From gross-out humor to in-your-face visuals…