Developed in support of the theatrical release of the 2025 SpongeBob SquarePants: The Movie – Search for SquarePants, this Consumer Products toolkit served as a comprehensive creative foundation for global product development. Built to translate the energy, humor, and cinematic scale of the film into retail-ready storytelling, the toolkit aligned partners around a unified visual language that felt bold, playful, and unmistakably SpongeBob. This guide introduced a curated system of movie-inspired assets, including dynamic graphics, expressive typography, textured treatments, and character-driven moments pulled directly from the film’s tone and world. Designed to be flexible across categories—from apparel to accessories—the toolkit bridged on-screen storytelling with physical product design, extending the movie’s excitement beyond the theater and bringing SpongeBob’s big-screen adventure into the hands of fans worldwide.